Celebrating Individuality Through Size-Inclusive Fashion

Selaai is a homegrown women’s wear label that embraces the essence of Sustainable Slow Fashion. Launched in February 2023 by Ishita Gaur, Selaai is a tribute to the diverse beauty of Indian women. Our vision is to create a size-inclusive brand that celebrates individuality, providing custom-fitted garments at no extra cost, for sizes ranging from XS to 4XL.

Rooted in Tradition, Crafted in Nainital

Rooted in the serene town of Nainital, Uttarakhand, our workshop is a haven of creativity where we collaborate with skilled local artisans to bring each design to life. With a focus on made-to-order garments, every piece reflects thoughtful craftsmanship and timeless elegance.

SHOP NOW

Timeless Designs Inspired by Global Trends

We draw inspiration from the latest global runway trends, reimagining them for women who seek a perfect blend of contemporary fashion and comfort. Our designs are not just garments; they are an expression of style that transcends seasons.

SHOP NOW

Loved Across Platforms and by Influencers

Having gained recognition across popular marketplaces like Ajio and Amazon, we are excited to announce our arrival on Myntra and Nykaa Fashion soon. Our collections are loved by celebrities and influencers alike, with notable names such as Kashish Kapoor, Alice Kaushik, and Diljot Chhabra proudly wearing Selaai.

SHOP NOW

What We providing To You

  • Size Inclusivity

  • Sustainable Fashion

  • Customer Fitted Garments

  • Handcrafted

1 4