From the Team Selaai!

We are a Sustainable Slow-fashion Womenswear Label where your outfit is “Stitched with Love” and fabrics are sourced directly from artisans. By shopping with us you have added a smile to face of a hard-working Karigar!Ishita Gaur started this brand in 2023 for her love for Indian textiles and crafts. Every product is handcrafted by artisans with a focus on fashion that empowers the deserving. So many age-old handicraft practices are on the verge of dying, and we want to do our part in preserving them.

The brand works with craftsmen who still practice and preserve age-old textile methods. Every piece of clothing is handmade using sustainable slow fashion methodology. We are doing our part to revive the lost Indian Crafts and find a place for them in wardrobes of today’s women. So , please check out our designs and Shop Online on our website www.selaai.com or from one of our offline outlets located in Jim Corbett and upcoming at Delhi & Dehradun .